Product Design that transforms complex workflows into Intuitive experiences.
I create intuitive, user-centered solutions across web, mobile, and enterprise platforms.
VanMoof Rider App – Senior UX/UI Designer
VanMoof Rider App – Senior UX/UI Designer
Problem Statement
VanMoof’s smart e-bike riders were struggling with a fragmented digital experience. Onboarding new bikes was confusing, service workflows were complex, and the overall usability of the Rider App on iOS and Android often left users frustrated. These pain points created friction during setup and support, reducing customer satisfaction and limiting the full potential of the connected e-bike experience.
Process
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Reviewed existing onboarding and service flows, identifying user drop-off points and pain points.
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Designed streamlined flows for onboarding and bike connectivity, producing high-fidelity prototypes in Figma.
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Conducted testing sessions with riders to validate design improvements and ensure accessibility.
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Partnered with engineers, product managers, and customer support to align technical requirements with user needs.
Key Contributions
Streamlined user flows for onboarding and bike connectivity
Designed high-fidelity prototypes and conducted usability testing
Collaborated with cross-functional teams to deliver an improved rider experience
Results / Impact
A more accessible, user-friendly app that connects riders to their bikes effortlessly
Simplified service workflows, reducing friction and support requests
Enhanced overall brand experience, driving higher customer satisfaction and engagement
Charter Communications – Senior Business Analyst (UX/UI Focus)
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Charter Communications – Senior Business Analyst (UX/UI Focus) *
Problem Statement
Internal teams at Charter Communications relied on complex, outdated desktop tools to manage high-volume data workflows. The existing UI was cluttered, unintuitive, and slowed down day-to-day operations. Users reported inefficiencies and frequent errors, leading to frustration and decreased productivity across departments.
Process
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Implemented user feedback mechanisms through JIRA and Confluence to capture pain points.
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Built wireframes and mockups to simplify navigation, streamline data entry, and improve layout clarity.
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Collaborated with cross-functional teams to iterate quickly and deliver incremental improvements.
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Conducted usability sessions to refine workflows and confirm alignment with user needs.
Key Contributions
Managed full project lifecycle for new UI features using Agile methodologies
Implemented structured user feedback loops, improving ideation success rates by 30%
Designed and delivered cleaner, more efficient desktop interfaces for internal users
Results / Impact
20% increase in overall user satisfaction with internal tools
Streamlined workflows that boosted retention and reduced training burden
Demonstrated ROI through measurable improvements in productivity and efficiency
Cactus – Product Designer
Cactus – Product Designer
Problem Statement
Cactus’s enterprise energy management platform struggled with adoption due to its overwhelming interface and steep learning curve. Users found it difficult to navigate critical workflows, which limited engagement and reduced the platform’s value to clients seeking data-driven energy insights.
Process
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Interviewed energy analysts and platform users to understand friction points in reporting and data visualization.
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Developed wireframes and prototypes to simplify navigation and highlight key metrics.
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Applied modern design patterns to improve clarity and consistency across dashboards.
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Worked closely with engineering and product teams to ensure scalable, real-world solutions.
Key Contributions
Simplified navigation and data visualization for faster insights
Designed consistent UI components for a scalable design system
Collaborated with cross-functional teams to ensure adoption and usability
Results / Impact
Increased user adoption by making workflows more intuitive
Reduced onboarding time for new users through simplified UI patterns
Elevated platform credibility with a polished, user-friendly design system